“Buying to Belong: Youth and The Allure of The Metaverse,” released by Fairplay, details how popular social video game platforms use monetization strategies designed specifically for adolescent gamers. The report features data from focus groups of young gamers, as well as a breakdown of how these monetization trends interact with adolescents’ developing brains.
Fairplay is a nonprofit organization focused on advocating for children’s wellbeing by curbing marketing to children, through collaborative work with policymakers, health and child development experts and the organization’s members.
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Fairplay Releases Report on Marketing to Children in Popular Video Gaming Platforms
Findings on how platforms use monetization strategies specifically designed for adolescent gamers
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