Advertising and Kids: Let’s Take a (Commercial) Break

Children and Screens held the #AskTheExperts webinar “Advertising and Kids: Let’s Take a (Commercial) Break” on November 18th, 2020 at 12:00pm ET via Zoom. The webinar addressed the hows and whats of exposure to digital advertising and marketing and its influence on children’s behavior and health.

 An interdisciplinary panel of leading experts engaged in an informative discourse about recent changes in digital marketing, and research about the quantity and content of ads to which children are exposed, including specific tactics used by companies to intentionally manipulate children’s behavior. The group also reported on the effects of certain marketing practices on children’s and teens’ physical and psychological well-being, the existing regulatory landscape, and ways to keep up with new media and technologies as advertisers continue to raise the stakes of how children are being targeted.